Hancock Movie Promos- Opportunity missed?
The new Hancock movie is going to be out on July 2nd, and the one thing I’ve noticed is that they’re promoting a movie with an unconventional slant on a traditional movie superhero.. well, quite conventionally. Billboards and TV (NBA Finals) tie-ins, but nothing (at least out here in Los Angeles, where the movie is set) that takes advantage of the plot.
This is a movie campaign that is ripe with ideas that could be done just about anywhere, and probably for less than the cost of a traditional billboard:
-Large scale graffiti project on the US Bank tower in downtown (ok, that’s a bit spendy..)
-Actually sticking a car on the needle of the Capitol Records building
-Punching fake “holes” through various office buildings throughout SoCal
-Fake bus benches that have been cracked/destoyed
-Whale outlines in sand along the SoCal beaches
-Crushed cars stacked in inconceivable ways along highways
Point is, just from viewing the trailers you can see that the opportunity was there to take advantage of our natural tendency to stop and pause for anything involving destruction or the unusual. It could’ve been fun and effective, but instead get the same old stuff that has grown tired and boring- just like some recent movies.